Another highly decorative sign has hit our gallery: the Martini Jockey, in an absolute superbly, perfectly conserved condition.

Produced by Foremail, Bruxelles, this sign dates from the 1950s and showcases the elegant advertising style of the period, combining the Martini brand with the sophisticated world of horse racing.

The design is marked “D’après Don,” referring to the artist and commercial illustrator Jean Don, whose work appeared on numerous vintage advertising posters. However, the idea of depicting a jockey was not original to Don. A few years before his design appeared, a very similar image had already been created in 1948 by Jean Droit (FR), known for his design for Rossi apéritif, who depicted a dynamic jockey racing at full speed on a bottle of Martini.

The sign is in excellent and original condition, with vivid colours and a glossy surface. The crisp white enamel background is remarkably bright and clean, providing a nice contrast with the colourful red of the Martini Jockey.