This exclusive and extremely rare sign is taking us back to the time of the first World Championship in the history of automobile racing, a series held from 1925 to 1930. A time when silent movies brought daily entertainment, Louis Armstrong was playing on the radio and Josephine Baker was the hottest girl in Paris. Automobiles were becoming more popular than ever and so was automobile racing. In 1925 eleven automobile manufacturer teams participated in grand prix racing: the World Championship for the eleven manufacturers, not the drivers. In these iconic races Alfa stood out! The first Alfa models, the 24HP and 12HP, won the Targa Florio in Sicily. The Alfa Romeo P1 was the first Grand Prix car in 1923, and the 1924 Alfa Romeo P2 won the inaugural Automobile World Championship in Spa/Belgium in 1925. From 1924 to 1930 the P2 was victorious in 14 Grands Prix and major events including the Targa Florio. It was one of the iconic Grand Prix cars of the 1920’s, along with the Bugatti Type 35, and enabled Alfa Romeo, as world champions, to incorporate the laurel wreath into their logo. The logo was originally designed in 1910 by a young Italian draughtsman from the A.L.F.A. technical office, Romano Cattaneo. He chose two symbols of Milan as an emblem: a red cross, from the emblem of Milan, and the biscione, a big grass snake swallowing a child—emblem of the House of Visconti, rulers of the city in the 14th century. After the Alfa Romeo P2 won the first World Car Championship in 1925, in Spa-Francorchamps (Belgium), the logo was surrounded by a silver laurel wreath/crown as shown on this enamel sign. Alfa Romeo has literally been breathing Italian horsepower for over a 100 years ! Only every now and then we are lucky enough to make someone happy with a once-in-a-lifetime opportunity like this one!

Design by Romano Cattaneo (IT)
SMALTERIA BASSANO (Smalteria Metallurgica Veneta – Bassano del Grappa) in Lonigo/Vicenza
Anno 1925-1930
ø 80cm

This sign is already sold.