Step into the elegant world of post-war graphic design with this striking 1940’s – double sided – Caran D’Ache advertising sign.

Caran d’Ache is founded in Geneva in 1915, back then as Fabrique Genevoise de Crayons. In 1924 the company was named after Emmanuel Poiré, a famous Russian-French satirical cartoonist who worked under the pseudonym Caran d’Ache. That pen name comes from karandash (карандаш), the Russian word for “pencil” (which itself is borrowed from a Turkic word meaning “black stone”)

When in Lausanne (CH), definately visit the Espace Créatif Caran d’Ache … a fantastic Art Gallery paying tribute to this pioneering pencil brand.

(!) NOTE : this sign also exists in a blue variant (instead of red). Pls contact us if you have or know this blue version of the enamel sign.