A vibrant and unforgettable piece of early 20th-century advertising art: this Rossi Vin Apéritif enamel sign bursts with personality, featuring a radiant, sun-like orange face gazing eagerly upward while licking its lips in anticipation of a bottle of Rossi Apéritif. From the bottle top rise two flags—the American and the Italian—an elegant reference to the famous Americano cocktail, a mix of Campari Bitter, Martini Rosso sweet vermouth, and club soda. The concept captured the spirit of the era: the fusion of Italian taste with American style.
This striking composition is based on a classic Italian advertising poster created in the 1920s by Jean Droit (France, 1884–1961) and was produced as an enamel sign in 1928 by Emaillerie Belge in Brussels.
Jean Droit, born in Lunéville, France, and raised partly in Belgium, was a painter, writer, and illustrator whose artistic talent emerged early—especially in watercolor. His first exhibition took place around 1911 at the Galerie du Roy in Brussels. After World War I he returned to France, where he married Suzanne Plisson, who had cared for him during and after the war. His posters, illustrations, and portraits were widely published and admired, earning him lasting recognition throughout Europe.
This sign was produced alongside a companion enamel for Martini, identical in size and released in the same year—designed by the celebrated Leonetto Cappiello. Together, the two form an inseparable and highly sought-after duo. The artistic rivalry of the period is evident: Jean Droit also created designs for Martini.

A rare and beautifully preserved example of European advertising from the golden age of enamel signs.