A wonderfully rare and good preserved example of 1930s industrial advertising: the Philips Super Duplolux enamel sign.
The design is strikingly modern and infused with playful humor. At its center stands a race-car driver dressed in a bold blue-and-white checkered suit. His chest transforms into an oversized yellow light bulb bearing the inscription Super Duplo. With a confident pose, he plants his foot atop a grotesquely distorted face that symbolizes the harsh, glaring white headlamp—creating a vivid allegory for Philips’ groundbreaking innovation.
In the 1930s, Philips introduced its Duplolux series: yellow-glass headlight bulbs engineered to reduce glare and greatly improve road safety, replacing the blinding white light then commonly used. This enamel sign brilliantly translates that message into a visually memorable and symbolically powerful image that would have been instantly recognizable to motorists of the era.
In this stunning and superb condition, it is probably impossible to find a better one on today’s market.
A true gem for serious collectors of early industrial design and automotive advertising.