Only a few of these large oversized “OUDS KINAWIJN” signs, produced in Amsterdam in 1929 nearly 100 years ago, have survived the test of time. Remarkably enough this English version never appeared on our radar before, and might possibly be the only one known so far. The sign says OUDS TONIC-WINE instead of OUDS KINAWIJN, a bitter apéritif very popular in the 1920’s. The image on the enamel sign was designed by Hendrik Johannes van Piggelen (1889-1961). It is showing a man in typical costume of Volendam holding a bottle of Ouds. This kind of costume is often used for advertising purposes and serves here as the “national costume,” meant to emphasize the Dutch origin of the product. In addition to ordinary wines, the company made quina wine, which was sold as an aperitif. Presumably, quina wine is the Dutch version of the ‘Vin au Quinquina,’ popular in France at that time, as marketed by the French firm Dubonnet, among others. The Purmerends Museum has photographs, advertising prints, labels and bottles of the Oud company in its collection. Some of these are on loan from the Bols company, of which Oud is now part.